More Than Skincare: The Story Behind Our 10% Profit Pledge

Kindred means family, and when we set out to create natural skincare for the whole family, we knew the mission needed to extend beyond what sits on a bathroom shelf. We wanted to build a business that supports not just skin, but the wider community around it.

That is the thinking behind the Kindred Apothecary 10% Profit Pledge, our commitment to donating 10% of annual net profits to charities supporting women, children, and families in need. This isn't a marketing add-on. It reflects values that shaped the brand from the very beginning.

Where the Idea Came From

The inspiration for this pledge did not come from a business plan. It came from watching the women in our founder's family, her mother and grandmother, navigate the world with a community-first approach, even during periods when they had little themselves.

That upbringing carried a clear lesson: a small contribution, offered with genuine intent, matters. A meal, a helping hand, a modest amount set aside for someone facing a harder road. Looking out for one another was simply how things were done, and it is the same spirit we want Kindred Apothecary to reflect.

Why 10%

Businesses have a genuine opportunity to support the communities around them. By committing 10% of profits to that purpose, every purchase becomes twofold: an investment in a family's skincare, and a contribution to the wellbeing of another family.

The pledge focuses on three areas. Supporting women, through access to health services and practical support. Nurturing children, by funding initiatives that give them a safe and healthy start. And strengthening families, through local charities that provide a safety net during difficult periods.

What Community Actually Means to Us

Community, for us, is not an abstract idea. It is the neighbours who supported the business as it grew, the families who tested early products, and the local networks that continue to keep everything connected. When local businesses support local people, the benefit tends to circulate rather than stay in one place.

Whether that means providing essentials for a local shelter or supporting a children's health charity, the aim is for this impact to be genuine and easy to trace back to where it is needed.

What a Purchase Actually Supports

Buying a bottle of hand wash or cream is not only a choice about ingredients. It is a small part of this pledge in action, a continuation of the values passed down through a mother and grandmother, and proof that a small business can make a measurable difference.

More detail on the specific charities we partner with, along with ongoing updates on the pledge, is available on our 10% Profit Pledge page.